Trimble x AGCO Joint Venture: What Does It Mean For You?
Trimble has recently announced a definitive agreement to form a joint venture (JV) with AGCO to better serve farmers with factory fit and aftermarket applications in the mixed fleet precision agriculture market.
AGCO is a global leader in the design, manufacture, and distribution of agricultural machinery and technology including Fendt®, GSI®, Massey Ferguson®, Precision Planting®, and Valtra®. It also boasts a comprehensive technology offering around guidance, autonomy, precision spraying, connected farming, data management and sustainability.
The JV will align these two leading companies both dedicated to serving farmers worldwide with cutting-edge, aftermarket technologies to help growers drive productivity, efficiency, and sustainability.
Under the JV, Trimble will contribute its precision agriculture business, "Trimble Ag", excluding some GNSS and guidance technologies (which will be provided to the JV via a supply agreement). AGCO will contribute its “JCA Technologies” business, a leader in autonomous software, implement controls, and electronic system components.
For AGCO, the JV offers a chance to leverage the well-known Trimble name and diverse product portfolio that complements its existing solutions.
Through its precision ag solutions such as Precision Planting, AGCO has proven commitment to aftermarket solutions that focus on the entire crop cycle and providing holistic solutions, not just ‘selling machines’.
This aligns with Trimble’s dedication to putting the power of choice back in farmers’ hands via solutions that enable them to track, manage, and make informed decisions across their fleet, regardless of brand, machinery, and operation.
For customers, the JV's technology is expected to offer seamless integration and connectivity across geographies, equipment brands and the crop life cycle.
Trimble is no stranger to Joint Ventures, with a history of successful partnerships under its belt. As Trimble CEO Rob Painter said:
"Trimble has a rich history of forming and cultivating joint ventures with industry leaders such as Caterpillar, Nikon and Hilti and we are excited about this opportunity with AGCO and its family of leading brands.
"We look forward to beginning a new chapter with AGCO to bring precision agriculture to both the factory and to the aftermarket."
I want to emphasise that, at this stage, nothing has changed with the JV set to be implemented mid-next year.
With the many synergies present between these two brands, the JV remains committed to the aftermarket.
As Australia’s largest dealer, we’re excited to see the opportunities that arise from this strong partnership between two leading precision ag providers. We will continue to be your local Trimble Authorised Reseller and precision ag provider—as we have been since 1979.
I encourage you to stay up-to-date via our social media channels.
To learn more about the joint venture, contact your local Vantage representative below.
