Letter From Lew - April 2024

Trimble Agriculture is now PTx Trimble. What does that mean for you?

This month, leading ag tech providers, AGCO and Trimble announced the finalisation of their joint venture (JV), creating an industry-leading, mixed-fleet precision ag platform serving farmers globally.

The JV, combines Trimble's precision agriculture business and AGCO's JCA Technologies into one new company, PTx Trimble, made to better deliver aftermarket, mixed-fleet precision ag solutions.

The name PTx is rooted in AGCO's heritage: precision agriculture (P) and advanced technologies (T) that multiply (x) the impact it creates for farmers through seamless, intelligent and farmer-centric technologies.

Under the JV, Trimble has contributed its precision agriculture business, ‘Trimble Ag’, excluding some GNSS and guidance technologies that will be provided to the JV via a supply agreement.

With the announcement, PTx Trimble unveiled an all-new look, ditching the blue for a fresh, new green colour palette in line with the PTx brand.

For AGCO, the JV offers a chance to leverage the well-known Trimble name and a diverse product portfolio that complements its existing solutions.

For growers, the JV's technology is expected to offer seamless integration and connectivity across geographies, equipment brands and the crop life cycle.

 



Will Trimble’s Dealer Network Change?

AGCO has a proven commitment to mixed-fleet, aftermarket solutions that focus on the entire crop cycle, aligning with Trimble’s dedication to putting the power of choice back in farmers’ hands across their fleet.

To deliver this vision, PTx is committed to ensuring growers continue to have access to a seamless support network.

While Trimble’s name and look may have changed, its products have not—making Vantage BMS still the best placed to provide PTx Trimble’s range of precision ag solutions.

The JV does not change how Vantage BMS’ delivers our solutions. Meaning we will continue to be your local PTx dealer.

Vantage BMS has the highest level of Trimble-accredited technical expertise and ample experience to provide end-to-end solutions across the entire cropping cycle.

We’ve been around for 45 years and will continue to provide growers with best-in-class PTx Trimble solutions and service.

In short, you can continue to trust us to be your partner in precision ag.